Your early-stage tech product deserves an enterprise-grade brand.
I'll give your expanding complex-to-explain product a new brand image that turns strangers into users, accelerates fundraising and unlocks new partnerships.
15 years in branding
12 years in branding for tech
7 years leading design in Web3
▇▇ my expertise
rebranding for growing (seed to A) companies
branding for new (seed) businesses
360° brand visual experience for events
creative direction for R&D projects and campaigns
design strategy and brand governance for networks and communities
▇▇ teams who trusted me
Protocol Labs* 
/ Internet Archive / DWeb Camp / GPC
Hypercerts / Holochain / Mosaia / ultimate.ai*
Jolocom* / IPDB / Factory Berlin / Booking.com
DNB / Wirecard / Deutsche Bank / ING Bank
* in-house role
▇▇ work feed | most recent first
Moss
P2P + open-source
details after the release
[ in progress ]
Holochain
P2P + open-source
details after the release
[ in progress ]
↓ HYPERCERTS
web3
rebranding + web design + product design
[ case study coming soon ]
↓ Protocol Labs
web3
creative direction + web design + exhibition design
↓ Graph Paper Capital
web3 ▪ VC
brand identity + web design + creative direction
↓ Impact Evaluators
web3
brand identity + merch design
Network Goods
web3
rebranding + web design + creative direction
[ case study in the backlog ]
Mosaia
web3 ▪ AI
rebranding + creative direction
[ case study coming soon ]
libp2p
P2P ▪ OSS
creative direction + data vis system
[ case study in the backlog ]
↓ DWEB CAMP 2023
event
visual identity + creative direction
[ case study in the backlog ]
↓ Democracy Library
culture
brand identity
[ case study coming soon ]
ultimate.ai
AI
rebranding + web design + creative direction
/ confidential
↓ METRO
culture
editorial design
venture israel
VC
brand identity
[ archived ]
IPDB
web3
rebranding + web design
[ archived ]
kisura
e-commerce
creative direction + web design
/ confidential
DNB
fintech
UX/UI for R&D project
/ confidential
chimera prime
agency
rebranding + web design + creative direction
[ archived ]
Nor games
gaming
brand identity
[ archived ]
product UX/UI + subbranding
Wirecard
fintech
branding + UX/UI for R&D project
/ confidential
Deutsche bank
fintech
UX/UI for R&D project
/ confidential
ING bank
fintech
branding ▪ UX/UI
/ confidential
UPNEXT
agency
branding ▪ web design ▪ 360 visual experience
[ archived ]
tupperware
consumer products
UX/UI
/ confidential
booking.com, Lindt, Daimler AG, TUI, AMWAY, AVON, John Deer, and a couple of other global brands. Long long time ago
▇▇ articles and guides
▉ design process essentials
▉ 5 min to read
▉ guide
▉ 11 min to read
▉ guide
▉ 33 min to read
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▇▇ work with Ira
Other matters: iryna at nezhynska.com
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ⓒ Ira Nezhysnka, 2025
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ⓒ Ira Nezhysnka, 2025