Visual dialog for your growth
I help brands to get to the next level by connecting them emotionally with people in the new customer-centric marketplace.
A strong focus on end customers,
not the company itself
It has been a long time since mass advertisement of your product was half the battle of getting new customers. A simple game with simple rules: the more money you invest, the more times the traditional media will repeat your name - thus more people will notice you. But people have flipped these rules by changing their behaviour.
Today the customers are no longer consumers or market segments - they're individuals with hopes, dreams, needs and emotions. They choose your products to build their identities: "If I select this product, what does that make me?"
"Who they are" is much more important than "who you are", whatever company you are - international giant or a family business. This approach allows you to tap into people's unique culture and craft a brand experience that turns new customers into the brand's ambassadors.
In the new customer-centric marketplace, the secret to building a memorable brand is not your company/product positioning, but your customers' positioning.
A proven process for success
A crafted design workflow is what enables us designers to do good work. Throughout my entire career I have been developing and refining my own design workflow to turn it into the framework that ensures your brand is created and communicated in a right way.
Yet, it is a simple, iterative and transparent process - I'm always ready to take you through it, explaining each step and helping you to understand what is happening on the backstage of creating memorable brand identity.
Client as a partner
A successful relationship is born out of collaboration and partnership.
I ask a lot of questions and listen to my clients carefully to truly understand their business and their objectives. I'm always glad to share my knowledge (not just deliver concepts) and always willing to learn about their business, as it helps both of us to understand where their brand is going and how to help it get there.
Many designers are afraid of allowing the client's involvement in the design process. It is a wrong approach (and to be honest, the red light of "not your designer"). Engaged clients are vital to a project's success - they have a birds-eye view.
If you want to be a part of creative process, I will gladly take you to the backstage and we both will get our hands dirty - checking in frequently, looking at work in progress and validating conclusions on a regular basis. Such collaborative design will save hours of iterations.
what people say
I have had the privilege to work with many outstanding professionals. Some are leaders in their field and run well-known companies, while others are just starting their own business. When these people say such wonderful things about my work, it makes me glow.
There is no magic
in creating a memorable brand
It is all about strategic thinking, design expertise and tailoring all ideas to your business goals.