Iryna Nezhynska



I'm a visual designer based in Berlin. 

I create brand identities and design systems for digital products helping tech companies communicate their values visually. 

It is my daily job and my passion.
It is the air I breathe.

Here’s a longer and more official-sounding version:

"Iryna Nezhynska is a visual communication designer specialising in design languages for digital products and brand identities for tech startups.

Previously a senior visual designer at Deloitte Digital and design team lead at Norwegian software agency Chimera Prime, she has recently moved to Berlin to join blockchain startup Jolocom.

Always being a “person from branding” she has been working in several industries - traditional advertising for local banks and industrial companies, digital publishing for international consumer and retail brands, software development for German fintech companies, brand experience design for insurance and financial corporations and, finally, back to software development - this time for Norwegian tech scene.

She is best known for the Designer's Guide to Startup Weekend - a brief guide full of tips for young designers on how to participate in startup events and hackathons. It got a worldwide recognition across Startup weekends and was featured in the Infinite Icon as one of best icon-based designs.  


right now I'm

⟶ at the middle of second design sprint with my team moving our new Jolocom website forward (the results of the first design sprint - aka minimum viable website - is already online);

⟶ have just finished DWeb Summit UX/UI design session recap and waiting excitedly for the Internet Archive team publish it on their website (because of being really very excited about this my contribution, I published a sneak peek at few illustrations I created for my post);      

⟶ back to a draft of my new article for Smashing Magazine (if you are a designer, you will definitely find my previous article useful for your own workflow);

⟶ have just finished "The End of Average" by Todd Rose, now back to "Extreme Ownership" by J.Willink and L.Babin.


awards and activities

April 2018 - Gave a talk "3 steps of visual design strategy to differentiate your product" at Berlin UI/UX Designers Meetup (download takeaways slides here)

December 2017 - Joined E-Commerce Berlin Awards 2018 jury panel evaluating nominees in Best Agency and Best Communication Platform categories.

March 2017 - Gave a talk "You’re allowed to talk to stakeholders – use it!" at Dribbble Warsaw Meetup

November 2016 - Gave a talk about emotional branding workflow and how to run branding workshops at Design Practice meetup

October 2016 - Gave a session "How to create emotional connection with customers" at ProductCamp Berlin  

September 2016 - Gave a talk "Beyond product features" at Codemotion Warsaw. Later the same month - gave a session on using emotions in UI design at UXcamp NL 2016

June 2016 - Facilitated the workshop on branding for digital products at UXcamp Europe 2016

March 2016 - Mentored teams on UX/UI at Devmuster hackathon

October 2015 - Facilitated the workshop "How your startup idea can benefit from beacon technology” at Wolves Summit  

July 2015 - Gave a talk at the first Polish Dribbble meetup Gdańsk

May 2015 - Organised Behance Portfolio Reviews Warsaw

October 2014 - Won the Wordshop Academy Logo competition

March 2014 - Won the Central Open Data Hackathon (3rd place, role in the team: logo & web design for

August 2013 - Won the Warsaw Startup Weekend (3rd place, role in the team: identity & app design for Pollbear)

May 2012 - Gave a talk at Behance Portfolio Reviews Kharkiv

December 2011 - Won Premija Design Awards (1st place, category: branded packaging)

October 2011 - Won Melnitsa Design Competition (1st place, category: logo and identity concept)

May 2010 - Won Kingston USB Design Ukraine (3rd place, category: eco-packaging)