I'm a visual designer based in Berlin.
I create brand identities and design systems for digital products helping tech companies communicate their values visually.
It is my daily job and my passion.
It is the air I breathe.
Here’s a longer and more official-sounding version:
"Iryna Nezhynska is a visual communication designer specialising in design languages for digital products and brand identities for tech startups.
Previously a senior visual designer at Deloitte Digital and design team lead at Norwegian software agency Chimera Prime, she has recently moved to Berlin to become a lead designer at the Techstars company Kisura.
Always being a “person from branding” she has been working in several industries - traditional advertising for local banks and industrial companies, digital publishing for international consumer and retail brands, software development for German fintech companies, brand experience design for insurance and financial corporations and, finally, back to software development - this time for Norwegian tech scene.
She is best known for the Designer's Guide to Startup Weekend - a brief guide full of tips for young designers on how to participate in startup events and hackathons. It got a worldwide recognition across Startup weekends and was featured in the Infinite Icon as one of best icon-based designs.
right now I'm
⟶ working on my upcoming talk "Visual growth hacking for e-commerce startups: how to tailor your product look&feel to customers’ emotional space". Vote for my session at E-commerce Berlin Expo;
⟶ refining a new article for Smashing Magazine (if you are a designer, you will definitely find my previous article useful for your own workflow);
⟶ have just finished Narratology by Paweł Tkaczyk, now back to Thinking, Fast and Slow by Daniel Kahneman.
awards and activities
March 2017 - Gave a talk "You’re allowed to talk to stakeholders – use it!" at Dribbble Warsaw Meetup
November 2016 - Gave a talk about emotional branding workflow and how to run branding workshops at Design Practice meetup
October 2016 - Gave a session "How to create emotional connection with customers" at ProductCamp Berlin
September 2016 - Gave a talk "Beyond product features" at Codemotion Warsaw. Later the same month - gave a session on using emotions in UI design at UXcamp NL 2016
June 2016 - Facilitated the workshop on branding for digital products at UXcamp Europe 2016
March 2016 - Mentored teams on UX/UI at Devmuster hackathon
October 2015 - Facilitated the workshop "How your startup idea can benefit from beacon technology” at Wolves Summit
July 2015 - Gave a talk at the first Polish Dribbble meetup Gdańsk
May 2015 - Organised Behance Portfolio Reviews Warsaw
October 2014 - Won the Wordshop Academy Logo competition
March 2014 - Won the Central Open Data Hackathon (3rd place, role in the team: logo & web design for sejmotrendy.pl)
August 2013 - Won the Warsaw Startup Weekend (3rd place, role in the team: identity & app design for Pollbear)
May 2012 - Gave a talk at Behance Portfolio Reviews Kharkiv
December 2011 - Won Premija Design Awards (1st place, category: branded packaging)
October 2011 - Won Melnitsa Design Competition (1st place, category: logo and identity concept)
May 2010 - Won Kingston USB Design Ukraine (3rd place, category: eco-packaging)