I'm a Visual Designer based in Warsaw. I create brand identities for digital products and help new companies connect emotionally with customers.
It is my daily job and my passion.
It is the air I breathe.
Here’s a longer and more official-sounding version:
"Iryna Nezhynska is a Visual Designer with a strong focus on brand identities for digital products and lean branding for startups.
During the last two years she worked as a Senior Visual Designer at Upnext, a Warsaw-based software agency, where she took care of brand identities for (mostly) fintech and proximity-based products. Now she is an individual consultant and freelance designer.
She spends most of her free time spreading the idea of lean branding for startups. "It is time to change the common startup mindset that branding is always a long and expensive process that is available only for big companies”, she says. "It used to be, but that is no longer true. Today, even if you are short on time and money, you can build a brand that makes your business stand out on the overcrowded market and that turns your early adopters into your brand ambassadors."
She is best known for the Designer's Guide to Startup Weekend - a brief guide full of tips for young designers on how to participate in startup events and hackathons. It got an Honourable Mention on Slideshare, Twitter and Facebook and was later featured in the Infinite Icon as one of best icon-based designs worldwide.
Recently she published the Entrepreneur's guide to building a memorable startup brand that became the foundation for the full-day workshop on lean branding - a part of Startup Weekend Warsaw warmup."
right now I'm...
⟶ working on the above-mentioned full-day workshop and the upcoming Startup Branding Toolkit;
⟶ refining a new article for Smashing Magazine (if you are a designer, you will definitely find my previous article useful for your own workflow);
⟶ reading Thinking, Fast and Slow by Daniel Kahneman.
awards and activities
November 2016 - Gave a talk about emotional branding workflow and how to run branding workshops at Design Practice meetup
October 2016 - Gave a session "How to create emotional connection with customers" at ProductCamp Berlin
September 2016 - Gave a talk "Beyond product features" at Codemotion Warsaw. Later the same month - gave a session on using emotions in UI design at UXcamp NL 2016
June 2016 - Facilitated the workshop on branding for digital products at UXcamp Europe 2016
March 2016 - Mentored teams on UX/UI at Devmuster hackathon
October 2015 - Facilitated the workshop "How your startup idea can benefit from beacon technology” at Wolves Summit
July 2015 - Gave a talk at the first Polish Dribbble meetup Gdańsk
May 2015 - Organised Behance Portfolio Reviews Warsaw
October 2014 - Won the Wordshop Academy Logo competition
March 2014 - Won the Central Open Data Hackathon (3rd place, role in the team: logo & web design for sejmotrendy.pl)
August 2013 - Won the Warsaw Startup Weekend (3rd place, role in the team: identity & app design for Pollbear)
May 2012 - Gave a talk at Behance Portfolio Reviews Kharkiv
December 2011 - Won Premija Design Awards (1st place, category: branded packaging)
October 2011 - Won Melnitsa Design Competition (1st place, category: logo and identity concept)
May 2010 - Won Kingston USB Design Ukraine (3rd place, category: eco-packaging)