Minimum viable brand
Practical 1-day workshop to help startups open hearts (and wallets) of their early adopters
There was a day...
...when a brilliant idea struck you - since then your world has started spinning around that concept: how to make people’s lives better. You have been working hard, you have invested all your after-hours into creating a promising business model. You have found the core team, built the minimum viable product, showed it to the the wealthiest VC and (congratulations!) got an investment. Finally, the Big Day came - you launched. And... silence.
You’ve got some nice words, a few early adopters, but it doesn’t seem to have the expected traction. Launchpad events, startup expo shows, FB campaigns - nothing helps. Your audience isn’t growing at the rate you want it to. And now you are trying to figure out what went wrong.
Welcome to product overload:
you have just faced the challenge of growing the buzz around your startup.
Yes, it is a problem. But you are not alone here. Many startups face this problem in their early days, however only few of them manage to get over it.
I decided to put all my free time and experience earned till now on creating a full-day lean branding workshop - to help early-stage, unfunded startups craft the right message to their early adopters and build the right reputation of their company in the people's minds.
In other words, to help them build the memorable startup brand without overcomplicating things.
about the workshop
Intro & Kick-off:
⟶ Beta-users (aka innovators) vs. early adopters
⟶ New definition of brand. What is a Minimum Viable Brand (MVB)?
⟶ Successful stories and epic fails
⟶ One-minute-pitch session - attendees present their ideas.
Practice. Part 1:
⟶ Creating MVB. Step 1 - Strategy
⟶ Creating MVB. Step 2 - Naming
Practise. Part 2:
⟶ Creating MVB. Step 3 - Look and feel
⟶ Creating MVB. Step 4 - CJM. Brand touchpoints
⟶ Three-minute-pitch session - attendees present their results.
Who this workshop is for?
No, seriously, are you an entrepreneur or a startup team who wants to engage as many people as possible without overcomplicating things? Or do you represent an accelerator and is looking for a valuable knowledge for your community to help your local startups stand out among others?
If “yes”, then this workshop is for you.
What to expect?
By the end of this intensive hands-on workshop you will:
⟶ understand the difference between your early adopters and beta-users;
⟶ learn how to use lean branding tools for creating your own MVB and get inspired by successful stories of technology startups;
⟶ define your mission, onliness statement, elevator pitch and brand promise to use them on your landing page, social media and other channels;
⟶ create your company name (if you don't have yet) or test and validate existing one;
⟶ create your early adopters persona;
⟶ create the emotional profile of your brand (personality) based on your customers' feelings and motivations;
⟶ define the list of your minimum viable brand touchpoints;
⟶ learn how to hire the right designer and how to work collaboratively to ensure your project’s success;
⟶ walk away with actionable ideas for further brand development.
What people say
How to make it happen
Are you a campus, launch academy or accelerator?
If you are interested in running such a workshop for your startup community, get in touch - and my experience will be yours.